CryptoLogic, one of the world’s most innovative creators of poker software, has now completed the integration of its poker site into the eWallet payment system of Betsafe. Betsafe, which joined the CryptoLogic poker network in January of 2007, is one of the world’s leading suppliers of online gaming products. Thanks to CryptoLogic’s integration, players can now have one account to use throughout Betsafe’s site. Where once before you would need one account to play sportsbetting and another poker, only one is now necessary.

Betsafe offers poker, sportsbetting, casino games, and many things in between. Betsafe ranks as one of the most trusted gambling companies, having over 65,000 worldwide customers. This is a move that has been both expected and anticipated from such a prestigious site. Betsafe’s CEO, Henrick Persson said, “The launch of our single wallet is much awaited and we believe that this integration will have a strong positive effect on all our products.”

Because of the ease of using one account, there is expected to be a high rise in the conversion and cross-selling of sportsbetting to poker playing. Likewise may also happen. The lack of the previous account barrier allows customers to utilize all offerings of the site, including CryptoLogic’s poker products, without hassle. This is just another demonstration of how CryptoLogic is so creative and customer responsive.

“Today’s announcement demonstrates CryptoLogic’s commitment to enhancing the player experience with flexible, customer and player-centric solutions,” said Brian Hadfield, CryptoLogic’s President and CEO. “Our focus is to strengthen relationships by working closely with our licensees to find out what their players want – and then delivering superior products that meet their unique needs.”

As part of the CryptoLogic integration agreement, Betsafe will be putting more effort into marketing their poker site.

Betsafe’s players, being part of the CryptoLogic poker network, are given access to one of the largest shared poker networks that exclude the United States market. They are able to find pretty much any game, at any level, in any currency, at any time. With the integrated eWallet and increased marketing, there is sure to be an increase in the amount of players out there, and quickly.