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Starting this week, players have a chance to earn a new title: King.

Bodog Poker, a network that accepts US players, announced that they will crown someone King of the Felt every week starting now. Along with this title, any player crowned King will be awarded a $1,000 prize and the chance for a $12,000 WSOP Main Event prize package.

Becoming king requires a combination of luck and skill. Every Monday, Bodog holds a random draw to choose a winner for the week. Whoever wins gets to play in a heads-up match against the current reigning king. If you overthrow the king and capture the throne, you get $1,000 credited to your account.

If you keep your title as king for five weeks, you earn an awesome $2,500 bonus cash. If you manage to hold on to the crown for ten weeks, you get to play heads-up against a Bodog pro. Defeat him, and you win a $12,000 Main Event prize package to represent Bodog at the World Series of Poker.

In order to be eligible for the random draw to challenge the king, you must finish in the money in at least three Sit & Go’s that week. If you finish in 6-8 SnG’s, you double your odds with two tickets for the draw, plus entry to a weekly $1,000 freeroll. Get paid out in 9 or more and you get three draw tickets, entry to the $1K freeroll, and entry to a $500 freeroll. You can only qualify through SnG’s that have six players or more. Heads-up, Beginner, and Double Up matches do not count towards this promotion. You will be notified by email if you win, and the king matchups happen at 8:35 ET on Thursdays.

This is a great promotion that awards thousands of dollars just for playing Sit & Go’s, plus the bragging rights you earn with the title of King. If you want your shot at the crown, check out our page on Bodog Poker to join the site today. Poker Tracker just added Bodog support, so with this promotion, now is a better time than ever to start an account.