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Gibraltar – 11th October 2010 — Double Hold’em™ has arrived at PartyPoker! Double Hold’em™ was created by US company TableBrain Corp. and is online Texas Hold’em with a unique twist!

The players start their hands with three hole cards instead of two. Then, after the flop, they nominate one card to be the ‘point card’. This card plays alongside the other two cards, making two separate 2-card Hold’em hands. The player then automatically plays both through the river, finishing with whichever is the strongest! is offering Double Hold’em™ live – real money and play money options are available.

A spokesman for said: “We’re extremely excited to be offering Double Hold’em™ in Limit, Pot Limit and No Limit formats, and it’s live in right now in the cash game lobby. is the only place where you can play Double Hold’em online.”

E. Mark Gross, co-creator of Double Hold’em and CEO of TableBrain said: “Double Hold’em™ is a new form of poker set to change the game as you know it. It’s quickly learned, has the ease-of-play of regular Hold’em and has great action.  With more playable hands, Double Hold’em appeals to casual players and experts alike.  As with every great new game, players are developing and growing their game strategies, so the earlier you start playing, the more of an edge you’ll have!”

In a special blog post game creators E. Mark Gross and Zvi Lando give more background to their vision for Double Hold’em™.

The Double Hold’Em™ mark, game concepts and rule-set are the intellectual property of TableBrain Corp. and used under license. The patent-pending game is owned by TableBrain Corp. which holds rights under trademark, copyright, common-law, moral rights, artist’s rights, droit moral and other like laws. Rights in the game and its use may only be acquired through written agreement with TableBrain Corp.

About TableBrain

After successful careers in New York City’s high energy legal and financial worlds, longtime friends E. Mark Gross and Zvi Lando decided to pour their intelligence, expertise and creativity into the arena they love most: Poker. Together, their vision became TableBrain, which was founded in 2005. E. Mark and Zvi came up with Double Hold’em™ and many other poker innovations. Double Hold’em™ provides more playable hands, more action and more fun!

(PartyPoker Press Release)