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For Ladbrokes users with extra poker points to spend, a whole new world has just opened up. You’d expect a new shop to be limited to items like T-Shirts, chip sets, and maybe a few commemorative coffee mugs, right?

Wrong. Enter the Ladrbokes Poker Points Shop, which holds so many goodies that you’ll probably have a hard time deciding what to buy first! Ladbrokes offers several mind blowing prizes, such as Harley Davidson motorcycles, a Lamborghini Gallardo Spyder, and a trip into space courtesy of Virgin Galactic. Yes, you read that correctly. If you manage to amass enough Poker Points, you may be able to earn a trip outside of the Earth’s atmosphere.

But take a deep breath. While these are all awesome prizes, it’s really the low to mid level packages which will be within reach of the average player. And that group would be hard pressed to find a better place to purchase goodies than the Ladbrokes Shop. Everything from sunglasses to watches, from video games to home theaters, and from sporting events to vacation packages are available for purchase. All of this plus the aforementioned chip sets and clothing can be had in exchange for your extra poker points.

The site also features a constantly rotating roster of sale-priced items. Right now, users can cash in on discounts on such trinkets as premium luggage, diamond rings, Sony PSP’s and several designs of Zippo lighters.

If, by some miracle, you can’t find something you like in their store, Ladbrokes has opened a new email address where you can send them suggestions. Mail your thoughts to them at shop@ladbrokespoker.com.

After a much-hyped planning phase, it looks as though Ladbrokes is poised to make this new Poker Shop a resounding success. If they can keep this kind of variety in stock, expect to see several other sites up the ante.