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There are tons of exciting things happening at Ladbrokes Poker. The British gambling giant is becoming a big competitor in the online poker industry. They’ve recently announced exciting new features, sponsorships, and tournaments for all their clientele to take part in.

Ladbrokes Poker is the first site to bring Microgaming’s latest innovation: Ladbrokes Instant Poker. Ladbrokes Instant Poker makes it faster and easier than ever to start a game of poker. The need to download a poker client has been eliminated. With a click of the mouse, players can be transported from the Ladbrokes website to a poker table. The best part of the introduction of Ladbrokes Instant Poker is its accessibility from the Ladbrokes Sportsbook. Soon, the poker tables at Ladbrokes Poker will be full of sport betting fish! This will definitely change the way players approach online poker.

Ladbrokes Poker and Shane Lynch have closed a sponsorship deal with Boyzone star and drifting legend Shane Lynch. This follows suit with Ladbrokes Poker’s “Poker to the People” campaign looking to bring the game to all. This partnership is the perfect partnership to reflect that idea. Drifting is car racing for the everyman. The sport is played for the passion and love of the game, similarly to poker.

Shane Lynch plans to visit Killarney, Ireland for the Ladbrokes.com Irish Poker Festival. Last year, 752 players battled for a €100,000 prize. This year, the tournament should be even bigger. The Main Event is a €550 buy-in with a huge €250,000 guaranteed prize pool. Players can qualify into the tournament by playing one of Ladbrokes Poker’s many tournament qualifiers. The event package includes the €550 buy-in as well as three nights at the Gleneagle Hotel. Players who qualify through Ladbrokes gain entry in the Ladbrokes facilities where players can relax with a game of pool or darts between all the poker action.

Ladbrokes Poker is doing an excellent job of bringing “Poker to the People.” With the Ladbrokes Instant Poker, the signing of Shane Lynch, and the Irish Poker Festival, there is something for everybody to get excited about.