Ladbrokes, one of the leading online gambling and bookmaking companies in Great Britain, has contracted Microgaming to provide them with software for their entry into the Danish and Spanish markets. Aimed for a January release, these new launches are contingent upon the acquisition of a license in each nation. Once active, users in Denmark and Spain will have access to both Ladbrokes’ wealth of casino games and their massive array of poker tables.
This move, really, shouldn’t come as much of a surprise. Ladbrokes and Microgaming have worked well together for several years, collaborating on numerous successful projects. Andy Clucas, Microgaming’s Head of Business Development, echoed these sentiments in a recent statement:
“We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with it… Once granted a license, Ladbrokes will be able to offer the most competitive range of products.”
Early word indicates that the pair will work together on both a Flash-based and downloadable version of their software. This will provide their new customers with choice and flexibility, further increasing the appeal of the new packages.
“We have a strong relationship with Microgaming and our players have always reacted well to its products,” Ladbrokes’ Adam Greenblatt told iGaming Business. “We are pleased to be working with it as we target new licenses in Spain and Denmark, which are markets familiar to Ladbrokes already.”