William Hill, one of the foremost online gambling companies in the UK, has announced an end to their preliminary takeover talks with Probability, a producer of mobile phone games. This puts to rest over a month’s worth of negotiating sessions, leaving both groups in search of new dancing partners.
William Hill has shown strong growth as of late, backed by a good performance from their online sector. The acquisition of Probability, the operators of the LadyLucks.co.uk mobile online casino, would have given them the chance to immediately expand into a booming market.
Though there had been some optimism surrounding the potential purchase, the two groups were never able to get quite on the same page. Things had progressed to the point where William Hill, with the backing of the takeover panel, had earned an extension during which to continue their discussions. The new deadline was set at November 14, more than a week forward into the month.
“Further to its announcement on September 20, 2011, regarding preliminary discussions with Probability,” the company stated, “William Hill has today announced that it does not intend to make an offer for Probability.”
By no means, however, is William Hill bowing out of the mobile gaming race. Look for the company to continue feeling out their chances for expansion, with more news to come in the not so distant future.