Villain is 22/17/1 over 200 hands. He seems good, like he could fold an overpair here which is what I think he has most of the time. OK bluff spot?

Full Tilt No-Limit Hold'em, $0.10 BB (6 handed) - Full Tilt Converter Tool from FlopTurnRiver.com

saw flop

Hero (Button) ($11.69)
SB ($17.46)
BB ($18.76)
UTG ($10.75)
MP ($33.20)
CO ($14.10)

Preflop: Hero is Button with K, J
UTG bets $0.30, MP calls $0.30, 1 fold, Hero calls $0.30, 2 folds

Flop: ($1.05) 2, 7, 3 (3 players)
UTG bets $0.60, 1 fold, Hero calls $0.60

Turn: ($2.25) 6 (2 players)
UTG bets $1.60, Hero calls $1.60

River: ($5.45) 5 (2 players)
UTG bets $3.30, Hero raises to $9.19 (All-In)