No, I am not advocating bluffing with 72o. My point is that by turning TT into a bluff, you might as well be doing it with something weaker (like a draw). I don't like raising when only better hands call and all worse hands fold. My strategy is to raise when I am ahead of villain's calling range (for value; and even then it is sometimes more +EV to take a less aggressive line) and when I have a strong draw (as a semi-bluff). I thought this was fairly standard, barring good reads on villain's post-flop play.

Your AA example is not the same thing. In that example, a 3bet is never for value, since I am never ahead of his calling range. Yet by 3betting wide, I'm getting lots and lots of better hands to fold, so it is a good bluff. In the OP's example, I'm not sure he could get any better hands to fold, so it is likely not a good bluff.