v is a moron like pelion pointed out and then checking the boat instead of small value bet on river atleast. idk about firing another barrel on the turn and prolly just c/c small bet on turn and fold to river bet if straight doesnt come. most likely the only hands calling you on the flop flop are ones that beat you [K, AJ] or shitty drawing hands [Q10] basically the only hand u can beat is J10 or J9 junk and those hand arent likely to pay you very much.