People play the Jakes different ways. It's almost better in a tournament than in ring because it's the best high level blind stealing hand.

The bottom line with Jakes is to achieve isolation if you play them strong. Sometimes I raise them large from early position representing AA with a larger than life raise. Sometimes I limp them early to surprise top pair on a rag board. I know which one to choose based on the table texture. On a tough tight table, I represent AA with the big raise, where as on a loose table I limp it knowing that a big raise might be multicalled, and a top pair of 9's with A kicker won't know well enough to let go and will pay me. Also, with so many people in hands on a loose table, you can effectively use relative position. In other words, you can check a rag board 5-6 handed, and feel confident someone will bet while you hold the best hand and allow you to check raise to protect your hand.