When you have high pp (QQ,KK,AA) or when you have two big cards (AK,AQ,KQ) and are entering the pot first the most common play is raise or 3-5 bb depending on the table. Lets say you get 2 callers how do you play the flop when:
High PP and no over cards hit i.e. KK on T high board
High cards and you hit top card AQ flop Q75
High cards and you miss the flop AK flop J82

What I am asking is do you vary your flop bets or do you keep a consistant 3/4 to full pot in each situation so you dont tip your hand.