the way you play this really depends on what type of game your playing and your situation.

If its the early rounds of a tournament, I'd be very careful as you're going to get lots of loose players that want to double up fast. I would not recommend all-inning at the turn, or at all. Bet a healthy amount on the flop and turn, but not enough to cripple you if he calls. There's other hands to be won. Just b/c you flopped a set doesn't mean you won't get any other good hands.

Late in a tourney I would all-in agaist an average to upper average chip count. Low stacks will chase, high stacks will chase.

Then again, if you have late position, it makes your job a hell of a lot easier. Based on how they bet, you can basically read what they have.

Playing a cash game ? I'd bet large on the flop and even bigger on the turn. Usually they'll fold unless they have a lot of outs.

Thats just my two cents.