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Pretty simple. From a theory perspective, what is their leaks? Well simply put, they play too many hands. They see a lot of flops with speculative holdings (very speculative), and once they get to the flop they generally don't like folding. Does that about sum it up?
Well what does that mean for how we should play? Well, he plays a wide (and weak) range of hands, and hates to fold. So in order to exploit this villain, we need to (1) play a range that is on average ahead of his range (2) value bet often because he hates to fold, and (3) bluff rarely because he hates to fold.
So say you are the uber fish here, and you play 50% of hands preflop. Let's say I usually play 15% of hands. Now that I know you are playing loads of hands, do this mean I should tighten or loosen up my starting range? Should I go down to playing say 10% of hands, or open up to 20% or more (barring other circumstances)? It's pretty simple, either way my range will be ahead of your range on average. However, playing a wide range preflop (say 20% of hands) means I get to see a lot more flops against you (the uber fish) where I have a stronger range, and a very likely post-flop edge. This is going to make for a very profitable situation. If I were to tighten up to only playing the premiums, then sure I will get your money in time most likely, but I'm still missing out on a lot of profitable spots when I have say KT, and you want to get K2 all in on a K73r board, and other such situations.
So in essence, if you are trying to figure out how to exploit someone, find their leaks first. Then think through what type of mistakes they are making and how best to exploit those mistakes. If someone is cbetting flops very often, but folding to raises often, then we should be bluff raising more, and probably raising less often for value. If someone is cbetting very seldomly, we should probably fold to their cbets with a higher frequency when we have marginal holdings. Someone never folds? Don't bluff, and value bet loads of hands (your situation).
Learn poker theory.. Apply poker theory.. Ez game.
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