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						That's a pretty general question... hard to give a good answer.
 It helps to have a read on the player.  Are they aggressive also?  If so they would raise or re-raise with a better hand than yours (two pair vs. top pair, a straight, a set, etc.).  If you bet into them a couple times and get raised a couple times, that's a good indicator that they are strong.  Then you just need to read the board.
 
 Are they more passive?  Can you differentiate a passive fish from a passive tight player?  If you are betting 2/3 of the pot or more and they're calling you down on multiple streets, does it seem likely they're chasing a draw, or are they smooth calling a better hand?  Think about checking the river if you suspect the latter behavior.  If they then bet into you, you need to read the board and draw your conclusions.
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