Why do you bother to coach people? It can't be solely for financial reasons as you clearly make a ton playing poker and could simply play more if that was your goal. So why start a coaching site?
Because he can make some variance free money from those willing to pay. They're usually micro players who are looking for some a-ha moment.
[20:19] <Zill4> god
[20:19] <Zill4> u guys
[20:19] <Zill4> so fking hopeless
[20:19] <Zill4> and dumb