Banana, you're talking about something completely different than I am. I'm not interested in figuring out the best business strategy for a school administrator, I'm interested in the incentives created by a market for businesses to improve their profitability. Each of those options come with certain expenses, EV, risk etc. and it seems to me like they can roughly put in 4 categories, of which the "make great products" option seems the least favorable to the businesses.