My computer at work doesn't have speakers so I haven't watched the videos nor have I been really keeping up with this whole story. From what I understand though, I'm not too concerned.
They had something similar when I was a kid. They were called baseball cards. You bought a pack, and you hoped it had a Jose Conseco card in it, but mostly you just got a lot of Wally Joyner, Greg Jeffries, and Frank Viola cards.