It won't matter. This will still be one of the most profitable game of the year, and they'll continue the same circle next year. Like Hitler said: there's no such thing as bad press.
It sucks that kids get sucked into shit games and kept there because they feel invested by the loot they unlocked. I guess on the positive side, it acts as a retard magnet that keeps the completely braindead out of my games. I feel bad for the kids that play this as their first multi-player experience, fall for the warm and motherly feeling that artificial progression systems give you and get frustrated when they walk into a properly balanced game later in life.