1. Be a man, don't be a bitch.

2. Always be well-presented, clean, etc. Same goes for your car, living space, workspace, whatever.

3. Grow a pair (see #1).

4. Workout and be in good shape.

5. Be fun. Do fun things. If you sit behind a computer screen for many hours a day like myself, don't give off that image.

6. Brush your teeth, often (see #2).

7. You're the man, not her (see #1). This means be firm and decisive but not bossy and arrogant. Be confident, not unsure. Confident > Cocky > Unsure.

No reason to buy that book if you follow Lukie's rules^^.. although I guess it could be interesting.