Starmer probably has got control of antisemitism in his party. Farage needs to do the same with Reform when it comes to ultranationalism. But I think he has the will and the authority to do it. Farage himself is, as best I'm aware, not a racist. I have never seen footage of him saying something unambiguously racist. If such footage existed it would go viral.

If Farage can mould the Reform Party in his image, they have to be taken seriously. People on the centre right like him. He's not as extreme as leftists wish he was, and he has more charisma than any other politician I can think of, excluding the Monster Raving Loony Party of course.