Here's a bit of life advice for everyone.

NEVER APOLOGIZE TO THE MOB

Starbucks has made the swiftest, most vehement, most widespread apology I've ever seen a corporation make ever.

This is the PR they are getting....

https://www.youtube.com/watch?v=3_BP4fdLE0g

By apologizing so profoundly, Starbucks has validated the claims of systemic racism within its corporate culture. And thus, they've just created more problems for themselves. They would have been better off saying "fuck you, we're not racists. Go ahead and try a boycott, but we're betting you pathetic caffeine addicts don't have the guts. We've got you paying $6 for coffee bitch, we own you!!"