The principal of our college sent out a tweet the other day to say "All lives matter." The reaction was predictable.

The thing is, he almost certainly meant it as 'not just black lives, but brown lives, yellow lives, etc.', which he in fact clarified it as meaning after getting dunked on by half of twitter. And fwiw, I don't think THAT message is insensitive at all, because it acknowledges that other minority groups face prejudice as well.

OTOH, when you're a fat rich white guy tweeting about race relations, and you're not clued into the fact that just saying 'All lives matter' and not explaining what you mean is going to be taken the wrong way, you do show yourself to be sadly out of touch and it seems pretty clear you're just virtue signalling.

On the third hand, it's also sad that a lot people just immediately assumed he was saying some kind of white privelege thing or whatever and jumped all over him. And it's noteworthy that once he explained what he really meant, not one of them apologized to him. I'm sure they were all too busy moving on to the next thing they could be outraged about. It really must be fucking exhausting being one of those people.