yes some of the pics have been dumb
i personally prefer obscurity. i think the commodores for the brick house is a pretty good example of that.
the best ones are always just gonna be both clever and somewhat obscure. like 'comb the desert', 'back attack', 'super soaker', 'trampoline', and a few others
and yea, the obvious pictures should be avoided. ive done a couple myself, but srsly its like omg r taht ac slater omg i r poast zack morrisssss