I've been thinking about this for a while...I've got a background in magazine publishing and advertising from a previous life, and was just reading that a whole whack of poker books are hitting the shelves this year. FTR has credibility up the yin yang, and an incredible depth of knowledge to draw upon...

A mag, a series of FTR books..."The FTR Guide to winning at no-limit hold-em" ...they all have potential.