If opp doesnt suck then i can understand calling on the flop but i think you 3 bet to 45-60ish oop to tell opp to push or give it up.
If he cold calls i guess you have to bet oop on the turn and love the river which leaves you enough in the pot and behind to push. If he shows you anything you get beaten by then he sucks.
With your hand you go broke on that river, without exception if you are beaten.