One thing to consider...

Assume: opp is bad if he calls my raise with <KK.
Assume: even fairly bad opponent at 200nl can lay down a wired pair when facing heavy betting with an overcard on board.
Thus, if my "acting" has worked correctly, then 88-QQ held by poor player is ready to get it in on this flop. Check-calling or betting ~1/2 and getting cold called risks an overcard falling on the turn and the opp being able to get away from his hand.