I'd have called the flop hoping for overcalls from the rest of the field, just like a regular set. Your flop raise tells him he's probably WB so when the turn misses him he checks to you to see where he stands. You tell him he has no chance so he easily folds. If you call the flop he probably bets the turn and you can raise him there instead.

edudlive, it looks like he put $17 into a $23.50 pot. Still good?