Your all in was less than the pot and was a pretty obvious bluff to boot... he should have called if he had anything. Who knows, maybe he didn't. Or he's just very tight. I wouldn't recommend trying this a lot in the future unless you're up against bad players.

This is a pretty common thing for people to do - keep calling with draws and fire out a huge bet as soon as the other player checks. Good players won't give that big river bet any respect at all if they have a hand. You might get folds if they haven't paired up though.