I don't really see the merit of c/r here... But I don't really c/r as the pfr much anyway, unless I have a specific reason to, and that is very opponent dependent... But it's a fun move to think about... much like c/c, donk turn... people don't know what to do there because they don't expect a regular to have much of a range they could be doing that with.

I don't really like it with that hand though, because it's a fine value hand, and by c/r you create difficult spots where your hand might still have showdown value because it's kind of a monkey move and they won't give you much credit.
In some spots you can c/r marginal hands against some opponents to go to showdown more cheaply... but it's more of a limit poker move because bloating the pot doesn't limit your future decisions... and I don't really think it's good in this situation anyway.