Villain is 16/13/5 with 6% 3bet, 9% from BU, cbets 80%, cbets turn 42% of a small turn sample, is a competent regular. No big history, I'm sure he sees me as standard tag, not too nitty and not too loose.

Should I 4bet pre and ship it? Lead flop/xraise flop? lead turn/xraise turn? Do i call the river? IMO it's a fold but your thoughts plz.

No-Limit Hold'em, $1.00 BB (8 handed) - Hold'em Manager Converter Tool from FlopTurnRiver.com

Hero (MP1) ($104)
MP2 ($118.70)
CO ($50)
Button ($157.80)
SB ($99)
BB ($68)
UTG ($126.65)
UTG+1 ($100)

Preflop: Hero is MP1 with J, J
2 folds, Hero bets $4, 2 folds, Button raises $14, 2 folds, Hero calls $10

Flop: ($29.50) 8, 8, 6 (2 players)
Hero checks, Button bets $16, Hero calls $16

Turn: ($61.50) 2 (2 players)
Hero checks, Button checks

River: ($61.50) Q (2 players)
Hero checks, Button bets $127.80 (All-In)