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1) Avoids larger bets oop on a bad flop - exactly what it says. Shows a lot of weakness, villain with weaker hand may decide to fire again on turn which makes our hand worth tossing away.
2) Villains $9 call preflop was a mistake - Let's say villain had a hand like AQ and had 3 outs. KK vs 3 outs is like worst case scenario for our hand. Villain hits their ace on the flop approx. 1 in 6 (16.5%). So, villain needs to take the $9 raise amount, multiply it by 6 ($54), and that is the average amount they need to take in after they hit their ace. This is the same sort of logic behind set mining.
Thus far in the hand, here's the math: (total pot preflop) $33.25 - (calling amount) $9 = $24.25, from the point of the 4bet villain needs to bring in on average another $29.75 (54 - 24.25).
So really, even if we bet like 4/5th pot on flop ($26.60) then shut down, villains preflop $9 is still a mistake long term.
I hope that clears things up on that front.
Also, it's important to note that it should be obvious that the highest +EV is probably not to bet $11 but to rather be able to hand read this specific villain very well. There could be a lot of value to be gained from playing this hand passively yet not folding. The $11 bet is just the best way to play it vs. a 'completely unknown.'
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