rep the set?

I've played prolly a thousand hands against this guy and if he uses PT, he's got me relatively beat long term - seeing as i don't use software. I'm tring to rep a set here. I had lots of outs vs KK only two less against AA. Let me hear your opinions.

PokerStars Game #10670620875: Hold'em No Limit ($0.50/$1.00) - 2007/06/28 - 21:05:59 (ET)
Table 'Androgeos IV' 9-max Seat #4 is the button
Seat 1: nicky t ($94 in chips)
Seat 2: BankItDrew ($102.80 in chips)
Seat 3: eagle7350 ($54 in chips)
Seat 4: DWOOL ($43.40 in chips)
Seat 5: AshleyLynne1 ($124.35 in chips)
Seat 6: Hettof ($100 in chips)
Seat 8: I_I_Iypuk ($114.90 in chips)
Seat 9: D V J ($101.25 in chips)
AshleyLynne1: posts small blind $0.50
Hettof: posts big blind $1
sofy11: sits out
*** HOLE CARDS ***
Dealt to BankItDrew [3s 2s]
I_I_Iypuk: raises $3 to $4
D V J: folds
nicky t: folds
BankItDrew: calls $4
eagle7350: folds
DWOOL: folds
AshleyLynne1: calls $3.50
Hettof: folds
*** FLOP *** [3h 4c 5s]
AshleyLynne1: checks
I_I_Iypuk: bets $10
BankItDrew: raises $10 to $20
AshleyLynne1: folds
I_I_Iypuk: raises $15 to $35
BankItDrew: raises $63.80 to $98.80 and is all-in
I_I_Iypuk said, "mr bankit hit a set"

airtight read against guy who you know can lay down KK can give you a big edge. Guess you have to be selective here so that he doesn't get curious.

no need to be selective here at all, this is good against almost anyone. you have ~45% equity vs an overpair other than AA, 77 and 66 and if theres even a small chance he folds this is +EV, and being aggressive with this junk and showing it down is excellent for your image whether you win or lose.

The biggest reason i like you flop shove is because of how villan responded to your flop reraise. He made another raise, but it was very small and did not pot commit him. IMO this screams J-J+ trying to find out where he stands. nh.