Capitalizing on image & a scary board

I had been playing fairly tight, almost always betting with the goods and betting moderate amounts (1/2 pot was typical). On this hand I went looking for a set but found instead an opportunity.

I think the turn bet is the good part. UncleBohh was a smart player and I had to send exactly the right message. In this case, it was "please call this weakass bet... by which I mean, please fold right now, Uncle."

***** Hand History for Game 2362360010 *****
$100 NL Texas Hold'em - Thursday, July 14, 12:30:50 EDT 2005
Table Table 54794 (6 max) (No DP) (Real Money)
Seat 5 is the button
Total number of players : 5
Seat 1: sabetudo ( $111.10 )
Seat 2: cben23 ( $20.44 )
Seat 3: UncleBohh ( $275.08 )
Seat 6: pokeringit ( $157.95 )
Seat 5: stressball10 ( $125.70 )
pokeringit posts small blind [$0.50].
sabetudo posts big blind [$1].
** Dealing down cards **
Dealt to stressball10 [ 2s 2c ]
cben23 calls [$1].
UncleBohh raises [$7].
stressball10 calls [$7].
pokeringit folds.
sabetudo folds.
cben23 folds.
** Dealing Flop ** [ 3s, 5s, As ]
UncleBohh bets [$7].
stressball10 calls [$7].
** Dealing Turn ** [ 7d ]
UncleBohh checks.
stressball10 bets [$6].
UncleBohh folds.
stressball10 does not show cards.
stressball10 wins $35
olenka has joined the table.

Well played, I do the same thing very often, especially with a three-suited flop. Call the flop bet, and make a marginal bet if checked to. An overbet will look too obvious... you get folds pretty often by making a smaller bet, and you are also risking less.