Originally Posted by biondino
But if making that bet gets you extra bets pre-flop, and then post-flop betting is proportionally bigger, then you may well get more than the 8 extra bets it's costing you when you don't hit the set. $10 in the pot pre-flop is an extra $5; but more than that, a cont bet suddnely becomes $5-10 instead of $3-5, and a turn bet even bigger. So succeeding just once can give you an extra 20+BB for the risk of 1.
(of course, it's not just a risk of 1 - you may well be re-raised by someone who limed a high PP or AK, and that opens a new can of worms).