TT: Flopped set on flushboard

Party Poker
No Limit Holdem Ring game
Blinds: $0.25/$0.50
9 players
Converter

Stack sizes:
UTG: $35.70
UTG+1: $55.75
Hero: $52.65
MP2: $7.50
MP3: $60.12
CO: $49.75
Button: $44.10
SB: $49
BB: $45.85

Pre-flop: (9 players) Hero is MP1 with T:spade: T:diamond:
2 folds, Hero raises to $2, MP2 folds, MP3 calls, 4 folds.

Flop: K:heart: 2:heart: T:heart: ($4.75, 2 players)
Hero bets $4, MP3 calls.

Turn: 3:diamond: ($12.75, 2 players)
Hero bets $9, MP3 calls.

River: Q:heart: ($30.75, 2 players)
Hero checks, MP3 bets $10, Hero calls.

Am i always beat here, is this ever a king betting into me looking like a value bet?

Results:
Final pot: $50.75

Preflop is fine, on the flop and turn I think Im going Pot-Pot and probably check-folding that heart river. Any reads on your villain? I dont think many people at all are going to bet in position when checked to on a river that brings 4 to a flush without a heart. I dont think you are going to be ahead much at all here.

I don't like calling the river.