turn call and River fold? Critics let loose.

Did I screw up by not reraising/pushing the turn and having only called to fold river? I sort of froze when the board paired and saw him lead turn.

Texas Hold'em $0.50-$1 NL (real money), hand #1,886,480,722
Table Dschidda, 16 Feb 2007 9:51 PM ET

Seat 2: fuel_ ($52.90 in chips)
Seat 3: Hero [ :10s:,:10h: ] ($84.25 in chips)
Seat 4: ciplider ($56.30 in chips)
Seat 6: ZOUKOS1 ($61.05 in chips)
Seat 8: 3UMA ($47.70 in chips)
ANTES/BLINDS
ciplider posts blind ($0.25), ZOUKOS1 posts blind ($0.50).

PRE-FLOP
3UMA calls $0.50, fuel_ bets $2.50, Hero calls $2.50, ciplider folds, ZOUKOS1 folds, 3UMA calls $2.

FLOP [board cards :7s:,:8s:,:6c: ]
3UMA checks, fuel_ bets $5, Hero bets $12, 3UMA folds, fuel_ calls $7.

TURN [board cards :7s:,:8s:,:6c:,:8h: ]
fuel_ bets $10, Hero calls $10.

RIVER [board cards :7s:,:8s:,:6c:,:8h:,:3s: ]
fuel_ bets $28.40 and is all-in, hero folds.

SHOWDOWN
fuel_ shows [ :As:,:Jd: ]
fuel_ wins $79.65.

SUMMARY
Dealer: Hero
Pot: $80.65, (including rake: $1)
fuel_ bets $52.90, collects $79.65, net $26.75
Hero loses $24.50
ciplider loses $0.25
ZOUKOS1 loses $0.50
3UMA loses $2.50

I reraise him preflop normally.
Don't call the turn if you don't plan on calling a river push.
With a shortie I would rather see if I can call him down cheap rather than raise the flop. But I have such bad luck with these guys lately that might be scared advice.