Odd: 7-way action in raised NL10 pot

A funny-weird hand. Tear this one apart. I've left the outcome in white below so you can cheat. I've added some of my thoughts during the hand in green.

$0.05/$0.1 No Limit Holdem
10 players
Converted at weaktight.com

Stacks:
UTG ($4.77)
UTG 1 ($10.14)
UTG 2 ($1.77)
MP1 ($8.76)
MP2 ($10.00)
MP3 ($10.33)
Hero ($10.00)
BTN ($4.69)
SB ($11.52)
BB ($16.29)

Pre-flop: ($0.15, 10 players) Hero is CO 3:heart: 3:spade:
UTG calls $0.1, UTG 1 calls $0.1, UTG 2 calls $0.1, MP1 calls $0.1, 2 folds, Hero raises to $0.75, 1 fold, SB calls $0.7, BB calls $0.65, UTG calls $0.65, UTG 1 calls $0.65, UTG 2 calls $0.65, MP1 calls $0.65

WTF??

Flop: 2:diamond: J:diamond: 6:club: ($5.25, 7 players)
SB checks, BB checks, UTG checks, UTG 1 checks, UTG 2 checks, MP1 checks, Hero checks

WTFGDBSF???

Any decent bet gets me pot-committed. And I'm worried about the first couple of limp/callers particularly. If I had a set in EP here, I would check hoping to shove after a raise + call or some such behind me. Praying for a 3 on the turn.

Turn: J:spade: ($5.25, 7 players)
SB bets $0.2, BB calls $0.2, 1 fold, UTG 1 calls $0.2, 2 folds, Hero calls $0.2

WTF?? Why are these morons folding with nearly 30:1 odds? Oh, yeah, it's NL10

River: Q:diamond: ($6.05, 4 players)
SB checks, BB bets $0.3, 1 fold, Hero calls $0.3, SB raises to $2.5, BB calls $2.2, Hero folds

1st call, same as above. I thought about the rr for a while, but I was about 90% sure I was behind and didn't have odds.

Final Pot: $11.35
SB shows: 9d 9c
BB shows: Qh Ah

BB wins $10.79 ( won $7.34 )
SB lost -$3.45
UTG lost -$0.75
UTG 1 lost -$0.95
UTG 2 lost -$0.75
MP1 lost -$0.75
Hero lost -$1.25