How is my bluff line? 150BB deep OOP - 100NL

Villain is one of the biggest winners at 100NL and IMO one of the best players here.

Runs at 20/16/2.4 3b:9% and fold to 3b: 42% over 1k+ hands.

His agro postflop, and a good player overall. We havent tangled yet this session.

My thoughts were I most likely have a strong hand 3betting from blinds against a UTG raise, I would cbet that flop close to 100% of the time in this spot so I expect him to call wide. He would never continue without a strong holding if I fire again on the turn, but a C/R looks even stronger, so I went for that. Good/bad? What about bet sizing? C/F if I get called and don't improve on river?

$0.5/$1 No Limit Holdem
PokerStars
5 players
Converted at weaktight.com

Stacks:
UTG jacksintheho ($150.00)
CO chase8990 ($125.05)
BTN brobbs2 ($95.75)
SB Hero ($178.35)
BB sneed20 ($157.50)

Pre-flop: ($1.50, 5 players) Hero is SB :ks: :ah:
jacksintheho raises to $3, 2 folds, Hero raises to $11, 1 fold, jacksintheho calls $8

Flop: :5c: :5s: :3d: ($23, 2 players)
Hero bets $15, jacksintheho calls $15

Turn: :3s: ($53, 2 players)
Hero checks, jacksintheho bets $21, [color=#cc0000]Hero raises to $50

The turn c/r is kinda weird line if you actually had an overpair, and villain calls pretty frequently. You will def have to shove river if you minraise turn as I doubt villain folds many pairs to basically a minraise. Are you actually check raising qq+ in this spot? prolly not.

I think you do better firing $40 turn and barelling river if you do want to bluff.

idk, he has 99-QQ a lot here imo and he must be pretty bad to fold those on this board. given how ridicilously strong u´re representing when u 3bet an UTG open deep OOP, I don´t think he´s light on this turn a lot and thats why I´d rather give up or just barrel turn. If u think he folds 99-QQ I´d raise more around 65ish.

Oh and I´d 3bet bigger pre as well in this spot.