100nl- I turn my squeeze into a big bluff

Making a plan and sticking to it is the name of the game.This hand just felt right at the time, what do you guys think?

MP3 is fishy 35/19/0.8 (32) CO is reggy 15/12/3.8 (441) I checked the flop planning to give up, I was surprised when the reg didn't bet. So on a blank turn I decide a smallish bet will look super strong to the fish and get that setmining reg asshole off his hand. When river blanks I feel like c/f really sucks vs MP3s turn calling range (Kx, Qx, Hearts, weird draws). Also Kx is calling a small bet and I think a shove looks nut-strong to him.

EDIT: Thinking about it my turn bet probably isn't big enough.

Full Tilt No-Limit Hold'em, $1.00 BB (9 handed) - Full-Tilt Converter Tool from FlopTurnRiver.com

UTG ($109.50)
UTG+1 ($100)
MP1 ($48.55)
MP2 ($116.35)
MP3 ($143.60)
CO ($107.30)
Button ($153.25)
SB ($100)
Hero (BB) ($105.40)

Preflop: Hero is BB with A:diamond:, J:spade:
4 folds, MP3 bets $3, CO calls $3, 2 folds, Hero raises to $12, MP3 calls $9, CO calls $9

Flop: ($36.50) K:heart:, 9:spade:, Q:heart: (3 players)
Hero checks, MP3 checks, CO checks

Turn: ($36.50) 3:diamond: (3 players)
Hero bets $17, MP3 calls $17, 1 fold

River: ($70.50) 2:spade: (2 players)
Hero bets $76.40 (All-In)

Total pot: $70.50 | Rake: $3

With the flop check, not sure what you are repping by betting turn, and shoving river. As you are cbetting all nut hands here (KK/QQ/99/AA/AK/JT/KQ).

Also, I really don't get why you are trying to bluff a very likely calling station. He is going to have a hard time folding Qx. And while draws are a part of his range (FD, AT, T8, etc), he's likely going to check behind those on the river, thus you will win some % of the time by checking the river, so c/folding seems best.

I'd just c/f all streets, and stick to vbetting da fish sir.

you can rep a missed c/r I guess but if you're going to do that at least size your turn bet better.

Really don't see why we would want to check/raise this flop like ever.

I lolled.

I wouldn't put the CO in the fish category based on those stats over only 33 hands. More likely the opposite. I squeeze just a tad bigger and cbet the flop for sure.
You delayed hp cbet gets called by lots. As played... you rep KK on the river. He might go: fuck that and fold against an unknown, but I think you get looked up some because it makes no sense.
You're basically turning his entire range into bluffcatchers. Dunno if you would do that for value.

I actually like a flop bet of $20 and a turn shove.. kinda sucks that they both called preflop and made 3-barreling damn near impossible without a weak assed flop bet.

I think a c/fold on the turn is fine as well.