AJo not good

POKERSTARS GAME #580667870: HOLD'EM NO LIMIT ($1/$2) - 2004/07/30 - 21:14:48 (ET)
Table 'Helwerthia' Seat #4 is the button
Seat 1: texasjim9 ($222 in chips)
Seat 2: PokerJello ($250.60 in chips)
Seat 3: isis9811 ($147.55 in chips)
Seat 4: lucasjach ($246.90 in chips)
Seat 6: cg18 ($189 in chips)
Seat 7: uncle edo ($299.95 in chips)
Seat 8: TGPII ($48.50 in chips)
Seat 9: heat62 ($306.35 in chips)
splashem will be allowed to play after the button
cg18: posts small blind $1
uncle edo: posts big blind $2
*** HOLE CARDS ***
Dealt to heat62 [Ac Js]
TGPII: calls $2
heat62: raises $4 to $6
texasjim9: folds
PokerJello: calls $6
isis9811: folds
lucasjach: folds
cg18: folds
uncle edo: folds
TGPII: folds
*** FLOP *** [As 7s 3h]
heat62: bets $10
PokerJello: calls $10
*** TURN *** [As 7s 3h] [4c]
uncle edo said, " heat i thought you left"
heat62: bets $12
PokerJello: raises $20 to $32
heat62: folds
PokerJello collected $58.05 from pot
PokerJello: doesn't show hand
*** SUMMARY ***
Total pot $61 | Rake $2.95
Board [As 7s 3h 4c]
Seat 1: texasjim9 folded before Flop (didn't bet)
Seat 2: PokerJello collected ($58.05)
Seat 3: isis9811 folded before Flop (didn't bet)
Seat 4: lucasjach (button) folded before Flop (didn't bet)
Seat 6: cg18 (small blind) folded before Flop
Seat 7: uncle edo (big blind) folded before Flop
Seat 8: TGPII folded before Flop
Seat 9: heat62 folded on the Turn

Another reason to stay away from big un-suited cards. I had command of this table until this hand. I thought my 3XBB bet might buy it from UTG+1, or isolate UTG. Instead I get PokerJello to call. I've got 200 hands on this guy in poker tracker and he's a 9% flop see-er. Thats right 9%.

He likes big suited connectors, so I figured there was a good chance he'd fold if it didn't hit his suit. He cold calls, so I'm thinking he's got spades, but not the ace.

Here's where I make my mistake. My $12 bet ain't enough to twart the flush draw, but I just didn't have the guts to go half pot. At the same time, I knew a check was death. So I made a pitiful attempt to buy it, and he smelled the weakness and I ran like the dog I am.