I think an important factor here also is that I play an extremely similar type game (17/12) that villain does and we never tangle much. He can be a bit of a calling station and does not make many plays. I don't see him float much and he plays pretty ABC. This leads me to believe that if he has a set/draw on the flop he is raising those hands.

The question here is truly which play has more fold equity against AJ/KQ/AK/QJ type hands? The obv answer there is the c/bomb. However, the question then becomes is the increase in FE from c/r compared to b/3bomb enough to make up for the loss of equity when the c/bomb gets called?