His play looks like he is playing your hand, not his. Float the flop and bluff-raise the turn seems plausible here if you have a history of double barreling air that he knows of. He may have picked up a flush draw or has a jack, in either case you are in great shape. I see no way you can fold to the extra $22 because you are well ahead most of the time here. If you call, can you really fold to a non-jack river? My thought is that you need to reraise and commit. If he has a 3 or pocket 6s, oh well, but most of the time he won't.