Villain's running 27/14/2.8 over a bunch of hands, mostly mined. No notes, but I have it in my head that he's a fish for a reason other than his stats. Value raising this turn or does it turn my hand into a bluff?

Full Tilt No-Limit Hold'em, $4.00 BB (6 handed) - Full-Tilt Converter Tool from FlopTurnRiver.com

saw flop

BB ($415.20)
UTG ($238.20)
Hero (MP) ($422.40)
CO ($300)
Button ($424.50)
SB ($396)

Preflop: Hero is MP with 10, 10
1 fold, Hero raises to $14, 2 folds, SB calls $12, 1 fold

Flop: ($32) 3, 10, Q (2 players)
SB checks, Hero bets $28, SB calls $28

Turn: ($88) 4 (2 players)
SB bets $64, Hero...