I bet slightly less on turn and either bet fold 2/3 pot on river to widen the range of worse hands that call me, or check-call river if I dont think I can fold to a raise.

The board is very dry and by the turn you have to think he has a Jack/mid pp and so by river I only think Im ahead of J8/J9 and 88/99 at a stretch but behind KJ/JT/J7/J6/66/77/TT, wierdly played AJ & if you bet all in on river 88/99 folds and you have to hope he has J8/J9 & you're paying off a much wider range of hands.
Check-calling Im sure seems weak to most players but he'll only bet about ten which saves me 7$ when I'm behind, he could vbet worse J8/J9 and gives him the opportunity to do something stupid if he's ended up at the river with anything else. (That he wouldn't call a bet with)