Cbet flop and as played I would bet something like 7-7.5 on river (I don't like overbetting for reasons, which p4s said - you need very good read for overbet in this situation, but I think it will almost never work. If you miss flop you would probably cbet and then you call turn pot bet, and want to overbet river - what air can you have?? I think he can't call overbet, unless its weirdly played cooler and this cooler will raise normal sized bet for sure)

- on the turn I like raising - something like 8.5-9.5