I take this as a call-down line w AK unimproved vs maniacs sometimes. I haven't been doing it forever, but I mainly tend to do it when I'm preflop raiser but don't want to get bet off my hand after raising preflop by c-betting.

The situation you described needs a very strong read to call. I've done it/seen it done successfully before. It helps when there are draws on the flop that missed the turn and river though.