Since UB added 6max to their roster recently, I have put in about 5k hands. I really like it a lot, I have actually been waiting for them to add 6max for awhile now. One thing I picked up on nearly right away is this scenario, and I realize it's going to occur with enough regularity that I need to have a better awareness for it.
(keep in mind I have been 3x tabling $50NL @ UB for their full ring for the last 35k hands until the recent switch, so I'm a lot less experienced w/ heads up, relatively speaking):

SB for $.50
BB for $1.00

Next, one of the non-blind players will make a pot sized bet ($3.50) and one of the blinds will call, with all others folding, making it heads up for $7-8.

I have read quite a bit about continuation bets on FTR, and have noticed that if I am the agressor (non-blind player) in the above scenario, if there is a flop like Qh 8d 2d, I have been betting out the pot again ($8) and not just 1/2 or 3/4, regardless of what I hold. I have been getting really good results with it, too. I think it is the fact that, even at max buyin, by making that 2nd pot bet for continuation instead of just another $4, you're putting the player in the position of answering the following question: do I really want to play this hand for 12-13% of my stack (assuming they also bought in at max) ? Where this bet does NOT work is when the player is below, say, $30-40 where an all in reraise might happen. You have to take that possibility into consideration.

Part of me thinks that the reason this play has worked so well is that so many players who play $100NL buy in short and should really be playing lower stakes, and there is something about that $8 bet that is psychologically threatening to them, given that the same pot bet in $50NL would have been for around $4 instead (or $2 in $25NL). $4 isn't really that much in $100NL, so 1/2 pot bets just don't get people to get off their damn hands enough. All that does is juice the pot for them to hit their draw.

How do you guys deal w/ heads up in the above scenario? Of course cards matter, but I'm talking generally enough where I don't even really care about what you're holding. I'm looking for a general sensibility here. I feel like I've been in heads up pre-flop scenario enough to really take it seriously, so anything will help.