Quote Originally Posted by benny999
I think in this hand betting flop is about the same or maybe better than checking since we can't be sure if this villain would only bluff one time with JJ or something. But it seems like a few ppl aren't considering checking possibly being a better play, so thought I'd say why I think it can be again in a clearer way.

The key thing is (I think) most tight 100nlers only take one stab at the pot with 99-JJ...even when hero checks all three streets. If that's the case you win a larger pot by checking the flop, and feining weakness shouldn't matter if it will win more money.
This was my thinking too, thx for clarifying benny