reading a spot and being wrong.

okay so i have a question about what you think or how you respond when you feel like you analyzed a spot pretty well and make a call but still lose. i dont know how to phrase it so i'll just post a hand and explain my thought process:

he is a pretty aggressive player, i haven't seen him do anything too crazy. he runs like 23/19/4, 3-bets 6.5%. i'm pretty confident that he almost never tries to c/r that board with 77, 99, JJ+ .i think im behind his c/c range on the flop which is why i decided to check back. maybe i should've just tried to 4-bet get it in preflop but oh well. it could be JQ+ but i'm not sure he will be squeezing with 2 weak broadway cards. he's not a monkey.

basically my question is should i still feel good about the hand because i still think my assessment was good but still lost?

PokerStars No-Limit Hold'em, $2.00 BB (6 handed) - Poker-Stars Converter Tool from FlopTurnRiver.com

Hero (CO) ($357.45)
Button ($257.70)
SB ($201)
BB ($252.50)
UTG ($254.15)
MP ($122.95)

Preflop: Hero is CO with 10, 10
2 folds, Hero raises to $6, Button calls $6, 1 fold, BB raises to $24, Hero calls $18, 1 fold

Flop: ($55) 9, J, 7 (2 players)
BB checks, Hero checks

Turn: ($55) 7 (2 players)
BB bets $32, Hero calls $32

River: ($119) 4 (2 players)
BB bets $78, Hero calls $78

Total pot: $275

I would play it the same, though I think a big factor in the river call is just the feel of the timing and sizing and stuff.

I'd probably 4bet-get it in though preflop, more often than dealing with TT postflop without the initiative.

Yeah, I think so. I play this hand identically for what its worth (may fold to the 3-bet depending on his range but with his stats I'd call). I've been caught out a few times lately correctly reading villain as bluffing but his bluff still being better than my bluff catcher, so I'm trying to tighten my bluff catching range a bit, and thinking about when maybe I'm better off rebluffing rather than calling (and just plain folding more even if I think he's FOS).

All in all though, I probably feel good that I made a solid read rather than bad that I got beat.